Source : GreenBiz
Grey New York wants the region’s advertising industry to go green with the launch Tuesday of an initiative and website called Green-It-Forward.
The agency kicked off the initiative with a full-page ad in Advertising Week’s Official Guide, which also was released Tuesday in Advertising Age magazine. It directs other agencies to visit the site to discuss their own green initiatives.
“Grey is building a resource for our industry to share ‘green ideas’ for positive change and to aggregate our successes,” Grey New York President Steve Hardwick said in a statement. “Different agencies are doing different things internally to reduce their own carbon foot print and to help clients in their efforts, but this site is a place where we can share ideas and actions across our industry and create synergy. “
